Assessment of AR, MR and other immersive technology components, AR/MR ecosystem and competitive landscape


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Dublin, 15 Feb. 2022 (GLOBE NEWSWIRE) — The “Augmented and Mixed Reality Market by Technology, Infrastructure, Devices, Solutions, Applications and Services in Industry Verticals 2022-2027” report has been added to from ResearchAndMarkets.com offer.

This Mixed Reality Market report assesses AR, MR and other immersive technology components, AR/MR ecosystem and competitive landscape.

The report assesses market opportunities for hardware, software and services. The analysis takes into account market drivers and restraints such as potential regulatory implications. The report provides detailed qualitative and quantitative analysis, including forecast for AR/MR by major hardware components, software, services, semiconductor components, and more.

Assisted or augmented reality (AR) represents a live view (direct or indirect) of a real physical environment in which certain elements are augmented by computer-generated sensory inputs. In addition to a visual overlay, augmented reality can also provide audio and tactile inputs to the user and rely on presence and positioning technologies to present sensory inputs and location-specific information to the user. ‘user. In this way, AR is part of the mixed reality market and represents a mixture of information technology and media in a real environment for the benefit of consumers, businesses and industrial users.

The term mixed reality (MR) refers to a form of hybrid reality in which physical and digital objects coexist and interact in real time. With MR, either virtual objects are digitally blended with reality, or real-world objects are merged into virtual worlds. The latter case is sometimes called augmented virtuality (AV) and comes a little closer to virtual reality (VR), because real-world objects in a virtual world take on a sense of permanence with real objects, appearing to actually exist in the virtual world.

Adding to this sense of permanence, real-world objects in a virtual world can be digitally controlled. Conversely, MR can also support the manipulation of virtual objects permanently placed in the real world. In both cases, MR will be an important aspect of teleoperation and telerobotics.

The main goal of AR is to enrich the user’s perception of the real world, providing information and insights that otherwise would not be available. Augmented reality use cases have grown significantly across many industry verticals over the past two years, providing significant market momentum and indicating great promise to transform communications, content and commerce in a wide range of sectors. MR’s goals are broad, but focused on a true fusion of the real and virtual worlds, which the publisher believes will be a major catalyst for widespread acceptance and use of virtual reality across all major industry sectors. industry.

Growing demand for augmented reality market in entertainment, retail and defense industries is encouraging manufacturers to expand their business. Traditional advertisers and digital media companies must prepare for an increased altered reality. Advertisers are planning to use augmented reality as part of a marketing campaign to attract new customers as well as retain existing customers.

The AR smart glasses market is accelerating as it moves away from a niche product to become an industrial and enterprise problem solver. Massive consumer adoption is elusive, even years away, but the market is building its ecosystem, refining hardware, and taking a more realistic approach to the long-term rise of smart AR glasses.

Select report results:

  • Hardware is the largest market segment with HUD the largest component

  • The overall market is expected to grow at a CAGR of 62.7% and reach $502 billion

  • Consumer electronics is the industry’s largest vertical, while the military segment is expected to have the highest growth potential

  • Latin America is expected to experience the highest growth with a CAGR of 69.0%. Brazil and Argentina are the main countries in the region

  • China, India and Japan are the main countries in Asia-Pacific, while South Africa, United Arab Emirates and South Africa are the main countries in the MEA region.

  • North America is the largest region, followed by Europe. The United States is the largest country in North America, while Germany, France and the United Kingdom are in Europe

Market dynamics

Market factors

  • Growing demand for AR devices in healthcare

  • Growing demand for AR devices in retail and e-commerce

  • Increased application of AR in gaming industry

Challenges

Augmented reality ecosystem

  • AR hardware vs software

  • Mobile AR vs Dedicated Hardware

  • Reality based on markers versus reality without markers

  • Mixed reality and reconfigurable workforce

  • AR application landscape

  • Regulatory landscape

  • Competitive landscape

Augmented and Mixed Reality Market Drivers and Opportunities

  • Consumer awareness and acceptance

  • Compelling apps

  • B2B applications and services

  • Teleoperation and Tele-robotics

Conclusions and Recommendations

  • Advertisers and media companies

  • artificial intelligence providers

  • Automotive companies

  • Broadband infrastructure providers

  • Communication Service Providers

  • IT companies

  • Data analytics providers

  • Equipment Suppliers

  • IoT vendors and service providers

  • Semiconductor companies

  • Smart city system integrators

  • Social media companies

  • Software developers

Company analysis

For more information on this report, visit https://www.researchandmarkets.com/r/wc65hg

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