KJ Helms, host of the Disruption Disruption podcast and veteran communications disruptor, interviews the facial recognition tech guru Matthew Owen, which explains how this technology can be very useful beyond the limits of surveillance. This myth, he notes, slows useful applications of this tool.
TAMPA BAY, Florida., May 9, 2022 /PRNewswire-PRWeb/ — In the movies, the tech expert runs a program through a crowd looking for a specific suspect. In virtually every television crime show, there will be a scene where the cops use a city’s camera system to search for a suspect. Today, Face ID unlocks your phone, gives you access to apps and more. Fantasy meets reality. Facial recognition technology has come a long way and has become a $5 billion-the one-year industry, is expected to more than double to $12.6 billion in just six years.(1) Simply put, facial recognition technology (FRT) uses biometric identification points on a person’s face to establish their identity. Its application ranges from surveillance to marketing.(2) However, FRT is disrupting the industry as a precautionary measure for contactless interaction given the vagaries of COVID-19.
Walk in Matthew Owena fractional problem-solving Chief Technology Officer (CTO), who sat down with Karla Jo Helmshost of the Disruption/Interruption podcast, to discuss how FRT, although quite a controversial topic, can be very helpful.
“When people hear facial recognition, they usually think of an invasion of privacy, right? But it goes beyond that. This technology can be used to gain access to a sporting event, a door of boarding at the airport, and so much more,” says Helms.
A point with which Owen agrees. FRT, he notes, can help solve entry problems. For example, 60,000 people trying to enter a stadium for a concert or a football match, in which a small army of staff helps them to enter. Inevitably, there will be a bottleneck. Then add COVID to the mix and it gets even harder. But, implementing FRT-based express access will not only speed up entry, but also enable contactless access.
Matthew Owen Explain :
The main ingredient of disruption is the extreme focus on the customer, taking into account the customer experience and their journey. Paying special attention to Twitter is useful as a major feedback tool. Customers can express their opinion and experience about your products and services.
Facial recognition technology is controversial, but when used correctly it can be incredibly useful. Change is constant and with the relaxation of COVID regulations, consumers are confused by the overlapping rules rejected by authorities. Each event has its own set of rules and regulations, which makes it even more difficult for fans and employees.
The best tool the FRT industry has is user education, as it plays a pivotal role in scaling this technology. However, the problem with educating the masses is that they are insensitive to email marketing and have short attention spans.
The future of FRT will be ubiquitous, inevitable and deployable across all sites for the benefit of the customer. Yet, establishing proper protocol with multiple layers of screening and judgment is very important to ensure peace of mind and public safety.
“Technology can be used for good or evil, just like any other technology we have invited as humanity. It is incredibly useful if used correctly, there are things you can only do by using facial recognition, like scanning a crowd of 66,000 people and picking 3 people who shouldn’t be there,” Owen says.
The 3 main challenges of FRT
1. Regulatory environment—The challenge with this technology in the United States is regulation. Being a country governed by laws, consumer privacy advocates make it difficult to navigate those laws to ensure the technology works in favor of consumers.
2. Myths—Part of the challenge facing FRT is the myths surrounding privacy and security. Consumers don’t care as long as it’s convenient and saves them hassle. The real hurdle is educating end users and making them aware of this technology and its uses.
3. Budgeting- This is the biggest challenge of all. Who pays for the technology? Because it is a cross-functional technology, getting all departments on board is more of a challenge and this is where the process slows down.
Disruption Interruption is the podcast where you’ll hear from the biggest disruptors in the industry today. Find out what motivated them to make changes and how they overcame opposition to adoption.
Disruption Interruption can be listened to through the Podbean app and is available on Apple App store and Google Play.
About Interrupt Interrupt:
Disruptions are happening on an unprecedented scale, affecting all sorts of industries – MedTech, Finance, IT, eCommerce, shipping and logistics, and more – and COVID has shifted their timelines by a full decade or more. But WHO are these troublemakers and when did they say, “THIS IS IT! I GOT IT!” ? It’s Time to Disrupt and Interrupt with veteran communications disruptor Karla Jo “KJ” Helms. KJ interviews bad guys who disrupt their industries and alter economic networks that have become obsolete with an establishment resistant to progress. She dives into uncovering the secrets of industry rebels and silent revolutionaries who are discovering common – and not-so-common – traits that are changing our economic markets…and our lives. Visit the world’s leading pioneers who persist in succeeding despite the arrows in their backs at http://www.disruptionrupture.com.
On Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR(TM) Strategist for JOTO PR Disruptors(TM).
Karla Jo learned first-hand how ruthless business can be when millions of dollars are at stake – and how scrutiny of public opinion often determines whether one company is happily chosen or another is abruptly rejected. As a former student of crisis management, Karla Jo has worked with litigators, private investigators and the media to help restore goodwill companies back into the public’s good graces. excel. Helms speaks globally about PR, how the PR industry itself has gone astray, and how, in the right hands, companies can harness the power of anti-PR to boost markets and influence market perception.
On Matthew Owen:
Matthew Owen solving problems as a director of fractional technology for over 25 years. He is a leader in digital transformation, especially with the disruptive innovation of facial recognition. He is also a Twitter enthusiast, using it to drive success at large-scale events to gain valuable real-time feedback on new technologies being implemented as they are experienced by consumers. linkedin.com/in/mowenranger/
1.Save, Justine Alexandra; “Global Facial Recognition Market Revenue 2028”; April 4, 2022; statistics; statista.com/statistics/1153970/worldwide-facial-recognition-income/#
2. Symanovitch, Steve; “What is facial recognition? How does facial recognition work?” ; August 20, 2021; Norton; us.norton.com/internetsecurity-iot-how-facial-recognition-software-works.html
Karla Jo HelmsJOTO PR™, 727-777-4619, [email protected]
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