The pioneer brand in telecommunications, Of, is back once again on Dubai’s OOH and DOOH stage to promote their services, as well as improved network and coverage.
5G is gradually becoming the new standard for wireless connections, as the main advantages of 5G are higher speed in transmissions, lower latency and therefore greater ability to perform at a distance, a greater number of ‘connected devices and the possibility of implementing virtual networks (network slicing), offering connectivity more suited to concrete needs. This improvement in internet service and stability leads to the fastest broadband connection, the best voice quality during voice calls, and even the best online gaming experience.
Du has led the charge with 5G technology, and nowhere is this more apparent than in its latest OOH campaign, as the brand promotes an improved network and great experience in places like Jafiliya and Al Nahda. The visuals illustrate this sentiment with images of a professional working on a laptop, with arrows pointing up behind him, signaling the increase in internet speed and productivity. Another visual shows a family sitting at home, streaming entertainment to their smart TVs and having fun.
A separate visual depicts a device from Du, with the slogan “Grow Your Business”, stating that with such a device and such a service, one can grow and develop, with broadband and landline services across the UAE .
The campaign is fairly recent and was published in the second week of September, on the Uni-Pole, Digital Screen, Bridge Billboard and Mega Com billboards.