Free webinar | Accompanying customers on the digital journey


Thursday, August 25, 2022
11:00 a.m. EDT / 8:00 a.m. PDT

If you can’t attend live, register anyway! We will send you the recording on demand. Certificates of completion are available after the webinar for a nominal fee.

Successful digital transformation requires traditional businesses to evolve their traditional value chains to create new data-powered value propositions for their customers. Leaders need to rethink their priorities and develop new marketing, business, and revenue and profit generation models.

In his new book The Future of Competitive Strategy: Unlocking the Power of Data and Digital EcosystemsMohan Subramaniam discusses how companies need to transform existing customers into digital customers, whose interactions generate data streams that can be used to create new revenue and expand the reach of product and service activities.

In this webinar, you will learn:

Why digital business presents different strategic challenges – and the most vexing problem traditional businesses face when executing digital transformation.

How innovative companies are convincing their customers that digitally enhanced connected products offer greater value and promise future benefits.

Where your production infrastructure and ecosystem needs to be built to support new services and partner relationships.


Mohan Subramaniam is professor of strategy and digital transformation at IMD Business School in Lausanne, Switzerland, and author of The Future of Competitive Strategy: Unlocking the Power of Data and Digital Ecosystems (The MIT Press, 2022).

Elisabeth Heichler

Elisabeth Heichler is editorial director, magazine, at MIT Sloan Management Review. She will lead the session.

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