How to measure marketing effectiveness [Webinar]

How to measure marketing effectiveness [Webinar]

If I asked you, “Are your marketing campaigns effective?” would you be able to answer that with confidence?

And if you can’t, do you know how to figure it out?

Not only do our bosses want to know if their investment is well spent, they also want to know if the input is worth the return.

Sometimes providing those answers is the hardest part of our job.

You spend time developing marketing strategies and budgets. You carefully map each channel and set up tracking to ensure you’re correctly attributing traffic and conversions. And, the strategies are launched.

Now is the time to assess whether the campaigns are working as you designed them.

Are they effective? Are you achieving your goals and hitting the KPIs?

Are they getting the results your bosses expect?

With so many channels and inbound sources, it can be difficult to know which ones are important to your campaigns and your leadership. And, while we can’t tell you which ones are important for your specific campaigns, we can give you the resources to find out for yourself.

Join me and Shaubhik Ray, Senior Director of Numerical Analytics at iQuanti, as he shows you how to extract this insight from the data you already have at your fingertips.

Register for our next webinar to learn techniques to better measure the effectiveness of your campaigns. You’ll discover where to look for the hidden data that guides optimization and helps you answer that initial question with confidence.

The main lessons you can expect to learn are:

  • Different measuring techniques you can implement today.
  • The advantages and disadvantages of each measurement technique.
  • How to select the right measurement technique for your business and campaigns.

Let’s improve your ability to predict the success of your marketing programs and get the insights you need to pivot or strategize for next year’s campaigns.

Be sure to register today even if you can’t join us live. We’ll send the recording on demand for you to watch later. But, one of the benefits of joining live is the ability to ask questions specific to your unique situation.

Hope to see you there!

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