Learn how to make WhatsApp your 24/7 sales and support agent with Freshchat


Customers have little time, let alone patience. When they need support, they’d rather not have a 20-minute phone call or an endless email exchange. Messaging apps like WhatsApp are the clear winners: 82% of consumers read text messages in 5 minutes, but only open one in four emails. According to Meta, while 64% of customers prefer to text business rather than call, 7 in 10 are more likely to buy from a business they can contact by email. This is also true in the case of APAC, with WhatsApp being the most used app in the region.

Businesses have an opportunity here to embrace messaging and conversational engagement as the primary channel of communication with their customers. The benefits are endless. Customers get faster responses, it’s incredibly inexpensive, and easier on overworked customer support agents because messaging is already preferred by nearly the entire user base. And the results allow brands to maximize the number of customers they support, influence, retain and retain.

However, WhatsApp for Business is not built for scale or speed. As your customer base grows, support teams should supplement WhatsApp-based service with bots to hijack basic queries and self-service to expedite resolutions that both ensure customer satisfaction and agents. Robotic responses are never welcome. Customers want to have real conversations and receive personalized service on their preferred messaging channel.

Enter the intuitive messaging software. When used with WhatsApp for Business, it empowers customer-facing teams to empower their efforts with bots, automation, and self-service to accelerate resolutions and maximize high-quality diversion — strategies that ensure both customer and agent satisfaction.

Join this roundtable hosted by Freshworks to find out how you can make WhatsApp the new favorite superpower of your sales and marketing teams. Karthik RajaramVice President, Freshworks, India and ASEAN and sahiba ratraStrategic Channel Sales at Meta, will lead the discussion.

When: September 20, 2022 – 3:00 PM IST (5:30 PM SGT)

What can you expect?

1. Drive conversational commerce and sales by engaging your customers on WhatsApp

2. Strategies to ensure the success of your WhatsApp implementation with customers and agents

3. Real success stories of brands using WhatsApp paired with the right messaging software to build customer loyalty

4. How bots, automation and self-service on WhatsApp ensure 24/7 responses and faster first-reply times

5. Combine WhatsApp with a Conversational Engagement Tool to Improve CSAT Scores, Engagement, and Customer Retention

All attendees get early access to Freshworks’ exclusive guide to implementing WhatsApp as a support channel.


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