Marketing in a CBD World: Avoiding Unnecessary Pitfalls

Join us Thursday, March 3 at 2 p.m. ET / 11 a.m. PT!

CBD, and cannabinoids in general, represent a huge functional ingredient opportunity–despite the lack of FDA oversight or regulation. As a food processing company, developer, or brand, how can you navigate this age of FDA immaturity? In this free webinar, you’ll learn from Caliper’s experience as a seasoned, innovative THC manufacturer and leading clinically proven ingredient and consumer brand.

Register for this live webinar to learn:

• How to Avoid Those Pesky (and Meaningless?) Warning Letters from the FDA
• How to plan your marketing strategy and budget
• How to play (or not play) in SEO and social
• How to avoid traps, and/or get back up

Moderator:

Fran Schoenwetter
Content Marketing Director, Information Markets

Speaker:

MissyBradley
Vice President, Brand and Co-Founder, Stirrup Foods

Missy Bradley is vice president of marketing and co-founder of Caliper Foods. Missy has led the brand development and launch of the Caliper and Ripple brands for the past 7 years. Prior to working with Caliper, she was a senior producer at the Climate Reality Project, where she led creative initiatives focused on climate change awareness and action. She is a former journalist, having previously held positions at Wired magazine, Hour Detroit magazine and PR Newswire.

Missy holds a master’s degree in journalism from the University of Missouri and a bachelor’s degree in English from the University of Michigan.