Netflix launches the world’s first mobile games for Android



Netflix is ​​stepping up efforts to include video games in its standard streaming subscription.

Angela Lang / CNET

Netflix is launching its first five mobile games, available to play in its Android app first and then in its app for Apple iOS devices in the coming months, the company said in a statement. blog post and Tweeter. The games are available immediately for people with an Android phone or tablet: they are listed in the Google Play store by title (see below) as individual downloads starting Tuesday. Starting Wednesday at 10 a.m. PT, Netflix will begin rolling out games into its actual Android app, so you won’t need to exit the Netflix app and can play them all in one place.

As they are added to the main Netflix app, games will be accessible online on the home page, in a new games tab, or from a drop-down menu for categories. While the initial games require downloads, eventually games availability will vary – some will be downloads, others will require an internet connection. But none of Netflix’s games have any ads, in-app purchases, or additional fees.

The first five games, all casual game pricing geared to mobile-only gaming, are Stranger Things: 1984 and Stranger Things 3: The Game, two games previously released and developed by BonusXP; Shooting Hoops and Teeter Up, developed by Frosty Pop; and Card Blast, developed by Amuzo and Rogue Games. The last three games were part of Netflix’s test of mobile games in Poland, Spain and Italy earlier this year.

Netflix's New Game UI Shown on Multiple Android Devices

Android devices are the first to access Netflix mobile games.

Netflix

The move is the latest and biggest step in Netflix’s efforts to make video games part of its standard subscriptions. Netflix confirmed in July that it will expand into games, starting with ad-free games for mobile devices such as phones and tablets available on its existing service at no additional cost to subscribers. The expansion represents its most significant evolution into a new kind of entertainment since it started broadcasting in 2007 and since the release of its first original show in 2012.

The advent of gaming expands Netflix from its core TV show and movie business as the world’s largest subscription video service. As Netflix has grown, it has long been pointed out that its competition extends beyond the traditional TV and movie companies that now face it. The company has repeatedly called gaming phenomena like Fortnite, as well as YouTube, the powerhouse for user-generated video, as one of its toughest competitors due to the sheer amount of hours of entertainment it has to offer. ‘they order all over the world.

And the gaming industry is an economic powerhouse. A surge of interest during the pandemic last year has bolstered it into a larger market than North American movies and sports combined. The global video game market has been estimated at worth nearly $ 178 billion last year and is expected to eclipse the $ 200 billion in 2023.

Netflix is ​​not alone in this game expansion. Amazon, who operates Main video, invested in Moon, its cloud gaming service and also has its own game studio. Google, parent of Youtube, put money in his own Stadiums game streaming service. And Apple, who directs his own movies and TV shows for Apple TV Plus, also expanded in Apple Arcade.

But Netflix would be unique by integrating the games into its one and only subscription. Others offer their gaming services as stand-alone products, usually also in a bundle with a bunch of other subscriptions.

Netflix outlined broad ambitions for the game, indicating that it ultimately plans to pursue console gaming for Xbox and Playstation too much.


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