PRESS ROOM: Cox and former NFL star partner on digital equity initiative

“For children today, having an Internet connection is vital. Connect2Compete offers an affordable option for families, and I hope more children find the joy and passion in reading and writing like I do with the access to the technology and tools provided. by Cox, ”said Mitchell, a native of Valdosta, Ga., who was drafted for the New England Patriots after graduating from the University of Georgia in 2015.

ATLANTA – Cox announced a new collaboration to close the learning gap in various low-income neighborhoods through its Connect2Compete program, which provides Internet access to eligible K-12 students and families at low cost.

Malcolm Mitchell, author, Super Bowl champion and founder of Share the Magic Foundation, will partner with Cox to amplify the need for Internet access among students, especially in multicultural areas, as a critical foundation for the education, training and jobs of tomorrow. Malcolm will help build awareness and adoption of the Connect2Compete program among eligible clients, while promoting a cause that has immense personal significance to the author and the athlete himself, as he has previously worked off the field to achieve his goals. literacy.

“I grew up as a low income student so I understand the challenges that exist within the community. Reading was initially a challenge for me. However, through persistence, the books became a way to expand my curiosity, creativity and learning, ”said Mitchell, a native of Valdosta, Ga., Who was drafted by the New England Patriots after graduating. graduated from the University of Georgia in 2015. “For today’s kids. , having an Internet connection is vital. Connect2Compete offers an affordable option for families, and I hope more children find joy and passion in reading and writing like I did through access to technology and tools. provided by Cox.

As a lot of activity has moved online, the virus has sparked debates about digital equity. The pressures of the pandemic and social injustice have laid bare the effects of lack of internet access for children from low-income families, which in turn may exclude them from the economic system. According to research, the “homework gap” is even more pronounced among minority children. Communities across the country face challenges with distance learning, as many students do not have access to the internet to complete their schoolwork and learn competently at their grade level.

“Malcolm’s focus on literacy and Cox’s focus on technology go hand in hand to ensure that young students are able to succeed,” said Pat Esser, President and CEO of Cox Communications. “We are proud to partner with Malcolm Mitchell and the Share the Magic Foundation to ensure children have the opportunity to succeed in class and in life. “

According to a recent study by the Pew Research Center:

  • The “homework lag” – which refers to school-aged children lacking the connectivity they need to complete their homework at home – is more pronounced for black, Hispanic, and low-income households.
  • A quarter of black teens said they often or sometimes couldn’t do their homework due to lack of reliable access to a computer or internet connection, compared to 13% of white teens and 17% of Hispanic teens.
  • Hispanic teens were particularly likely to say they did not have access to a computer at home: 18% said this, compared to 9% of white teens and 11% of black teens.

The new partnership builds on Cox Communications’ continued commitment to ensuring low-income K-12 students are positioned for the future through technology. Cox is also partnering with the Boys & Girls Club of America, where the company has provided innovation labs to empower children and teens to access the internet and develop their digital literacy skills after school.

Cox continues to connect families in need throughout the pandemic. Several Cox digital equity efforts have recently been put in place:

  • Coxswain announced its participation in the FCC Emergency Connectivity Fund provide Internet services to students, educational staff and library users who would otherwise not have sufficient Internet connection for distance learning and distance library services. For more information on the FCC’s ECF program, visit
  • Cox is a participant in the FCC’s Emergency broadband service program that provides temporary financial assistance for Internet service. Qualifying families can get up to $ 50 off their monthly bill based on their current internet service and equipment rental, or up to $ 75 if they live in a tribal area. Cox Connect2Compete customers are eligible for this benefit. For more information on the FCC’s EBB program, visit
  • Cox announced that the temporary increase in connection speed for Connect2Compete, caused by the COVID-19 pandemic, would become the new standard speed for the Connect2Compete internet service. The connection speed has been boosted from 25 Mbps to 50 Mbps.
  • Last year, Cox suspended late fees and extended payment relief offers for Connect2Compete program customers who expressed an inability to pay due to pandemic difficulties.
  • The digital academy is the digital literacy arm of Cox’s Connect2Compete program designed to connect families, educators, community leaders and students with free access to tips, educational videos and tutorials to ensure safe and effective online behavior . This platform is continuously updated with recent and relevant information.
  • Coxswain added the MyFuture platform from the Boys and Girls Club of America recently at the Digital Academy. My Future empowers children and teens to learn new skills, share their accomplishments, and be recognized through gamification in a safe and fun online environment.

For more information on Cox’s Connect2Compete program, visit:

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest privately held telecommunications company in America, we are proud to serve 6.7 million homes and businesses in 18 states. We are committed to empowering others to build a better future and to celebrate the diversity of products, people, suppliers, communities and characteristics that make each one unique. Cox Communications is the largest division of Cox Enterprises, a family business founded in 1898 by Governor James M. Cox.

About Share the Magic Foundation

The mission of Share the Magic Foundation is to unleash the potential of young people through literacy. By introducing book ownership for students in households where reading is not a priority and inspiring below grade readings through innovative and inclusive literacy programs, students at risk of school failure are empowered to read for a better future. Founded in 2016 by author and former football star Malcolm Mitchell, Share the Magic Foundation is dedicated to transforming the lives of children through literacy.

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