On April 14 (Thursday) at 4:00 p.m., three leading manufacturing brands, HP Indigo Digital Press, Avery Dennison and Sona Fine Corporation will explore new business opportunities and share innovations in label applications.
The primary focus of the April 14 (Thursday) 4:00 PM webinar is to seek out “new growth apps with profitable revenue additions to their business.” Three speakers will present during the webinar. They are: Ashok Pahwa, Commercial Director, HP Indigo Digital Press India & Sri Lanka; E Murali Krishnan, National Sales Manager – Digital Business, Avery Dennison and Anup Verma, Marketing and Sales Manager at Sona Fine Corporation.
Ashok Pahwa’s focus is on how “the share of short runs has tripled over the past decade.” Pahwa will dive deep into the label market which he says has a total retail value of $62.6 billion. He shared with PrintWeek how consumer trends are changing brands and how brands are changing packaging. Pahwa will share label application case studies during her 20-minute presentation.
E Murali Krishnan’s presentation will focus on PS labels. He shared the trajectory of demand for PS tags in the A-Pac region as well as in India. He said there were 12-15% YoY machine installs even during the Covid period. He pointed out that the sheetfed offset market still contributes 25% of the PS label segment in India. But, that is changing. “Over the past three years, the digital sheet market has grown by 25% CAGR, he said.
Anup Verma’s presentation highlighted the fact that “when it comes to touching and feeling more than acting on information, paper still reigns supreme over digital media”. Verma’s presentation like that of Murali Krishnan and Pahwa will highlight the importance of digital printing. How a business owner can produce custom designs in smaller batches for special campaigns around holidays or other special events or run special designs and promotions for particular beverage products, such as on some airlines. varema said PrintWeek that “The digital printing process allows them to test a new packaging design in a small market and with a limited number of products.” He said: ““In premium categories, a strong and captivating impression will help build stronger connections with your target audience. “
According to the HP team, the online webinar was designed for commercial printers, “keeping in mind the slow evolution of the commercial printing industry over the past 8-9 years. But now, since the last two years, this segment of our industry is also going through a lot of uncertainties.”
Exclusive data from the brand new Smithers study – The future of digital printing until 2032 shows that in 2022, digital printing will be worth $136.7 billion. Demand for these technologies will remain strong, with value increasing at a compound annual growth rate (CAGR) of 5.7% through 2027, then 5.0% for 2027-2032; giving a market value of $230.5 billion in 2032.
In previous editions of PrintWeek– HP Webinar, there was a presentation by Smithers-Pira who talked about the trends and insights on the Indian commercial printing segment. Subsequent sessions featured “live” demonstrations from HP’s Center of Excellence in Singapore.
Three experts – Pahwa, Murali Krishnan, Verma – will share their thoughts with webinar delegates. Additionally, they will share their insights and strategies for harnessing the growing demand for label applications in the commercial printing segment. An unmissable session.
Click here to register.
PrintWeek-HP webinar to focus on digital labels in India