SAN MATEO, california, December 17, 2021 / PRNewswire / – Rakuten has taken a significant step forward in the quest to make affiliate and cash back marketing more flexible, strategic and effective in generating revenue from new and existing customers. Rakuten’s personalized rewards capability enables brands – for the first time ever – to segment cash back offerings on a 1: 1 basis with automated audience targeting and it’s driving results. Initial campaigns show an average 128% increase in the number of new buyers and a 125% increase in sales.
Personalized Rewards brings together the leadership of affiliate marketing and automated technology from Rakuten Advertising with the unparalleled reach and influence of Rakuten Rewards. Rather than relying on cookies, Personalized Rewards allows brands to use proprietary data from their customer relationship databases and anonymized first-party data from Rakuten Rewards to recognize consumers in real time. When identifying a customer and their attributes, Personalized Rewards automatically offers an optimized cash back offer to encourage a first purchase or a new purchase or to focus attention on high margin products.
âAffiliate and cash back strategies will help brands of all sizes and across industries thrive while reaching the increasingly high bar of brand engagement and personalization,â said Amit Patel, CEO, Rakuten Americas. âPersonalized rewards are just the first of several innovations that we will be rolling out over the next year that will make affiliate marketing and cash back rewards essential ingredients of any sophisticated digital marketing mix. “
Personalized rewards give marketers more control over their consumer reward strategies by enabling them to deeply optimize results, improve campaign performance, and better understand the effectiveness of their spend. By allowing greater control over audience segmentation than the traditional dynamic provisioning of affiliate marketing, marketers can target individual consumers with unique products and offers based on their customer status and customer base. their product and category preferences.
âTraditional cash-back and affiliate-based approaches that deliver a consistent offering to a target audience are proven tactics,â Patel continued. âNow, by bringing together two of Rakuten Americas’ most powerful platforms, we can help brands engage with consumers at a 1: 1 level and build a lifelong relationship that increases marketing performance and drives additional sales. . ”
Several customers are already benefiting from this new offering, including large luxury retailer Saks Fifth Avenue and innovative footwear company FitFlop. FitFlop turned to personalized rewards to attract new customers to its full line of comfortable and fashionable footwear. Rakuten offered targeted offers – with varying levels of cash back – to select customers to incentivize purchase and conversion. The campaign was a great success in helping FitFlop achieve its strategic goals month over month. The company saw a 149% increase in the number of first-time buyers, of which 83% were net new FitFlop users. This improvement in the number of first-time buyers enabled FitFlop to increase the number of shopping trips by 195%.
One of the largest e-commerce companies in the world, Rakuten has built a portfolio of advertising assets to enable marketers to leverage consumer intent and purchase data to influence consumer behavior. By harnessing the best of these strengths, Rakuten plans to expand its influence in the advertising ecosystem and continue to deliver innovative products that present new opportunities for marketers to engage and convert consumers. To learn more about Rakuten and personalized rewards, please visit https://rakutenadvertising.com/content/rewards/.
About Rakuten Americas
Rakuten Americas is the North American division of Rakuten, Inc., (Japan), a global leader in Internet services that empower individuals, communities, businesses and society. Based in San Mateo, Calif., With more than 2,400 employees nationwide, Rakuten Americas’ business portfolio includes market leaders in e-commerce, digital marketing, advertising, business intelligence, logistics, communications and entertainment. We create products and services that deliver exceptional value by aligning members and businesses who wish to involve them in a shared community. Visit http://rakuten.us for more information.
About Rakuten Rewards
Rakuten is a leading shopping rewards program that offers cash backs, offers and rewards from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, foodservice, groceries, travel, on-demand, subscription boxes and more again, Rakuten helps members get the most out of what they buy. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $ 3.5 billion in cash back just for their purchases through Rakuten. For more information visit Rakuten.com.
About Rakuten Advertising
Rakuten Advertising connects leading agencies, brands and publishers with active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and exclusive consumer research, Rakuten Advertising creates the right conditions to reach new customers and build lasting loyalty. Its base of cutting-edge technology, data and strategic services positions Rakuten Advertising to deliver a differentiated suite of marketing and advertising solutions while continuously advancing the industry. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered at San Mateo, California, with offices throughout the EMEA, APAC, LATAM and North America. Learn more about www.rakutenadvertising.com.
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SOURCE Rakuten Advertising