SheerID Launches SheerIDEA Innovation Labs Webinar Series

Marketers Can Learn Zero Data Strategies For Engaging Identity-Based Communities Over Five Webinars

PORTLAND, Ore., September 29, 2021 / PRNewswire-PRWeb / – SheerID, the leading identity marketing platform used by hundreds of leading brands around the world, today announced a new five-part webinar series titled “SheerIDEA Innovation Labs” . The virtual webinar series will share how top brands like Spotify, Headspace and Target are leveraging VIP personalized offers for specific communities to gain loyal customers and build trusting relationships with third party data.

Each session will be led by Angela Modzelewski, Head of Marketing Strategy at SheerID. Sessions will feature best practices, customer insights, planning models, and live Q&A with our subject matter experts. Explore each session in more detail and register here.

The webinar series schedule includes the following topics and dates:

  • Marketing to Veterans – September 30

  • Building the Perfect Persona – October 14

  • Business-Based Marketing – October 27

  • Identity Marketing for Retailers – November 16

  • Amplify offers with affiliates – December 9

“In a future world without cookies, marketers who want to improve their conversion rates and build loyalty should consider this series as a first step in understanding how to survive without third-party data,” said Jake weatherly, CEO of SheerID. “Understanding your customers has become increasingly difficult, and there are very few places where you can authenticate and understand identity in one place. SheerID customers build strong emotional connections with consumers; resulting in increased revenue and repeat business, all from third party data. . “

SheerID works with brands to deliver marketing offers which are exclusive offers designed to recognize, thank and honor members of a particular community, profession, stage of life or affiliation. These communities can include students, teachers, first responders, or members of the military. With our instant digital verification, the brand’s offerings are protected without requiring sensitive data, which builds trust, drives sales, and creates word of mouth referrals.

That’s why we’ve developed this webinar series featuring the best practices we’ve gathered to help you learn how to use unbiased marketing strategies. Through these webinars, you will discover new strategies to improve your marketing efforts now and after the disappearance of third-party cookies. –

About SheerID
SheerID is the leader in identity marketing. With SheerID, brands identify and acquire consumer communities – such as the military, students, educators, and more. – with personalized offers, checked by instant verification from the world’s largest authoritative dataset. SheerID verifies over 2.5 billion people through 9,000 authoritative data sources; provides aggregate information on over 200 of the world’s top brands and never shares or sells customer data. As a result, the world’s biggest brands, including Amazon, Home Depot, Spotify, and T-Mobile, rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Arnold Venture Group, Brighton Park Capital, Centana Growth Partners, CVC Growth Partners and Voyager Capital.

Media contact

Matt Tatham, SheerID, 917-446-7227, [email protected]


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