Specialty Crop Webinars Focus on Marketing | Harvests

Part three of the 2022 University of Missouri Extension Specialty Crop Management Series begins July 12. Virtual sessions run from 6:30 p.m. to 8 p.m. Tuesday through August 2.

The series offers specialty crop growers an opportunity to improve their business skills, says Juan Cabrera-Garcia, state horticulture specialist at MU Extension. The July and August sessions are dedicated to product marketing.

Topics include understanding market potential, certifications to improve product marketing, creating a marketing plan and developing contracts, Cabrera-Garcia says. Both new and established farmers will learn how to make informed business decisions to succeed.

“Successful farmers have a better quality of life, which creates a ripple effect,” he says. “Quality produce to feed their consumers, create jobs, and contribute to MU Extension’s goal of doubling the state’s agricultural economy by 2030.”

There are two quarters left in this series. Each term focuses on a different set of topics. Participants can choose to take courses in some or all terms.

Subscribe for part three of the series at muext.us/2022SCBMS3. Limited Missouri Beginning Farmer Scholarships are available for new recipients.

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