Warriors and Rakuten Sports Enter Strategic Partnership to Expand Key APAC Markets


The Golden State Warriors and Rakuten Sports have entered into a strategic partnership for business development and partner acquisition in key Asia-Pacific markets. As part of the agreement, Rakuten Sports – a service of the Rakuten Group focused on building partnerships based on shared values ​​with professional sports teams, athletes, brands and rights holders around the world – will become the international partner. exclusive in Japan, Taiwan and Singapore for the promotion and sale of Warriors partnership packages in these three markets. Rakuten Sports will support the franchise by developing partnership agreements in these key markets.

“Through this partnership with Rakuten Sports, we are thrilled to identify companies in key Asia-Pacific markets that share our values, as well as our desire to grow as brand partners and make an impact. positive on the global community,” the Warriors executive vice president said. , Mike Kitts. “We know that less than one percent of NBA fans worldwide have the opportunity to attend a game in person, but there is a very clear global appetite and fan base for Goldens basketball. State Warriors. For us, it is essential to create opportunities for engagement and interaction with these fans.

“Since making history by unveiling their jersey partnership in 2017, the Warriors and Rakuten have worked together to delight fans and grow our brands and the sport of basketball as a whole,” said the Vice President of Rakuten’s Sports Business, Rahul Kadavakolu. “The Warriors are a model for the sport of basketball today, and we are proud to team up again to bring like-minded brands and partners to the Warriors in Asia.”

The Warriors will travel to Japan this fall for the NBA Japan Games 2022, presented by Rakuten to play two preseason games against the Washington Wizards at Saitama Super Arena.

This partnership with the Warriors marks a new initiative for Rakuten in its commitment to empowering the world of professional sports. In Japan, Rakuten operates the Tohoku Rakuten Golden Eagles professional baseball team and J.League professional football club Vissel Kobe, and is also the title sponsor of the Rakuten Japan Open tennis championships. Rakuten has also partnered with the NBA and legendary football club FC Barcelona, ​​and engaged in a variety of initiatives to grow the professional sports industry worldwide.

As part of its mission to empower and connect people through sport, Rakuten will continue to support the sports industry through innovative partnerships that contribute to the future development of the sports world.

About the Golden State Warriors

The Golden State Warriors, currently playing their 76th season, are charter members of the National Basketball Association. Founded in 1946 as the Philadelphia Warriors, the team moved to the West Coast in 1962 and spent nine seasons as the San Francisco Warriors before crossing the bay to Oakland in 1971 and becoming the Golden State Warriors. . In 2019, the Warriors returned to San Francisco to play at Chase Center, a state-of-the-art, privately funded 18,064-seat arena in the Mission Bay neighborhood. Team history includes six NBA championships, 11 NBA Finals appearances, a record 73 NBA winning season, eight members of the NBA 75th Anniversary Team, and 27 members of Naismith Memorial Basketball Hall of Fame. For more information on the Golden State Warriors, visit warriors.com.

About Rakuten Sports

Based in Singapore, Rakuten Sports is a service of the Rakuten Group that focuses on building partnerships based on shared values ​​with professional sports teams, athletes, brands and rights holders. For more information, visit https://biz.sports.rakuten.net/.

About Rakuten

Rakuten Group, Inc. (TSE: 4755) is a global leader in Internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has grown to provide e-commerce, financial technology, digital content and communication services to approximately 1.6 billion members worldwide. The Rakuten Group has more than 28,000 employees and operates in 30 countries and regions. For more information, visit https://global.rakuten.com/corp/.

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