Webinar: Banking on Generation Z


Webinar: Banking on Generation Z
Date: Thursday, February 24, 2022 at 2 p.m. ET

Generation Z, born between 1997 and 2012, is the generation after Generation Y. If financial institutions are to maintain their success through the end of this decade, they need this generation to represent a significant portion of their customer base.

But Zoomers are just getting started — many are still in college and most are new to banking — all amid the chaos of the pandemic. Now is the time to start reaching out to them, but how can traditional institutions differentiate themselves from challenger banks with this critical generation?

In this webinar hosted by Banking Exchange on February 24 at 2 p.m. ET, Paul Letgutko, Senior Principal at Aite-Novarica, Katerin Gomez, Marketing Associate at Alacriti (and also Zoomer), and Kristen Jason, Senior Product Marketing Manager at Alacriti discuss:

  • How the role of branch, call center and app is different for Zoomers
  • The Value of Financial Advice and Expertise for Zoomers
  • The importance of communicating the brand message to Zoomers
  • The effect of the pandemic on Zoomer attitudes and trends
  • What cancel culture means for your relationship with Zoomers

Please note: All registrants will receive a copy of the webinar playback.

REGISTER NOW!

SPEAKERS

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Paul Legutko
Senior Director, Aite-Novarica

Paul has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems. After spending nine years in digital analytics consulting, Paul spent five years at Ernst & Young as a senior executive, designing, implementing and executing solutions for customer data activation in marketing and commercial strategy.

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Catherine Gomez,
Marketing Attaché, Alacriti

Katerina has a passion for market research and content development in technology. She worked at a major residential mortgage lender and completed a customer experience internship at a technology company. As a Zoomer, she is eager to learn more about the FinTech industry and how it is driving banking forward. She holds a Bachelor of Arts in Communications and Spanish from Caldwell University and recently earned a Masters in Communications from Rutgers University.

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Kristen Jason,
Senior Product Marketing Manager, Alacriti

Kristen is responsible for creating engaging product marketing content for Alacriti while staying current with industry trends. She offers over 15 years of marketing experience, including 6 years of experience in fintech and payments. Kristen holds a Bachelor of Science in Psychology and Business Administration from Florida A&M University and an MBA from the University of Central Florida.

This webinar is brought to you by Alacriti

Alacriti

This webinar is also brought to you by Banking Exchange Webinar Series

Bank exchange

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